Lynx have the answer to world peace...it's Lynx.

You've got to love the guys over at Lynx, they're real triers aren't they?
Despite it almost becoming a cliché to make the smell of Lynx/smell of desperation joke, Lynx HQ are still persisting with the 'Lynx will get you laid' story arch. Why fix it if it ain't broke, eh Lynx? Except it is broke. Really fucking broke.

Lynx's latest offering is Lynx Peace. I don't know what it smells of, I'm assuming that it smells the same as EVERY OTHER LYNX FRAGRANCE EVER RELEASED. EVER. I've never thought of Lynx as a particularly 'peaceful' scent; something about the way my head screams “ABORT. ABORT.” whenever I get a whiff of it on a packed tube carriage, or the way the scent makes me eyes squeak when I'm rubbing the tears from them.
The Lynx ads have always irked me, to say the least, but I think they've really outdone themselves with their 'Make Love. Not War' campaign.

The ad starts with a shot of a child's doll, which for all intents and purposes might as well be an actual child if we're talking about war, being squashed by a tank. It's fucking eye pops out, for gods sakes. Meanwhile, somewhere in Asia, a communist army has a assembled and are addressing their dictator, who has most likely killed a few mill in his time. In a helicopter, somewhere else, a soldier is looking clammy and anxious, most likely terrified about being IN A WAR. Then there's another foreign bad guy; he's getting ready to push The Button.
Lastly, we see a young woman, all red-lipped up, carrying her shopping home; I'm guessing a tasty war-time dinner of beef toes and a potato that has those root things growing out of it. She comes face to face with a tank, but rather than running, she looks at it all sexy and smouldery.
The music is building, something is about to happen. Of course, we all know what's about to happen because we all realised that it was a Lynx ad as soon as we saw the rep-lipped beauty and her “I smell man. I want to sex man” expression.
A soldier sticks his head out of the top of the tank and alas, she knows him. She's climbed up to the top of the tank, rather deftly in red court shoes (I have a hard enough time negotiating a steep driveway at times. Or a curb.), and she's on his face before you can say “He was about to obliterate your entire town.”
We then see the helicopter guy, and he's landed straight into the mouth of a Korean (indicated by the hat) beauty, so he's not doing any killing either.
Dictator guy? Don't worry, he wasn't up to anything sinister, he'd just arranged for his army to hold up coloured cards in order to create a huge portrait of him and his lady, because yeah, romance.
And phew, the foreign baddy wasn't going to hit go on the end of the world, he was actually just setting off some fireworks as a little treat for his significant other.
We're then fed the tag line “Make love. Not war.” Apparently, Lynx have tried to legitimise the whole thing by teaming up with Peace One Day, which should be good; I like peace, but it just seems a little half-arsed.

Couple. Of. Things.
I don't know much about war, thankfully, but I do know that usually women don't fair too well in times of unrest. We've all read harrowing stories about soldiers running rampant through towns and villages doing whatever the hell they like, usually with women and I feel like telling guys to drop their gun and grab the nearest woman in order to keep their hands busy is a little too in-keeping with the whole 'rape and pillage' thing.
And no, I'm not saying that Lynx are encouraging men to rape women. Of course they're not, but I think the assumption that sex is a peaceful act is quite dangerous.
Also, Lynx guys, have you ever heard of timing? You can make flippant statements about peace when the world is kind of peaceful, but suggesting that a weird Zorro-shaped spray of Lynx and the inevitable quick bang that follows will just calm everything down at a time when lots of people around the world are trying to hold their lives together whilst their homes descend into chaos is a little...gross.

According to the Lynx blog (yeah, that's a thing), the world is a better place when people “focus their attention on love and attraction.”
Maybs.
I was under the impression that the world would be a better place if we focused on securing equality for all people and stuff, but maybe we should try it the Lynx way?
So, guys- shag, don't shoot.